| Best Apples
On July 6-8, 2022, we participated in the Malaysian International Food & Beverage Fair in Kuala Lumpur. Active participation in such a large trade show has opened up new business opportunities in this market.
During the fair, at our more than 50+ square meters of stylishly arranged exhibition space, we promoted European Apples straight from Poland – an original and exciting product in this exotic market. For many guests visiting us at the fair, the balanced, sweet and sour taste of European apples was a new and positive experience.
Polish European apple producers held 50 B2B meetings during the event with the representatives of local customers: importers, distributors, and retail chains.
The fair was accompanied by an Apple Day celebration, where we hosted such exceptional personalities as the Polish Ambassador to Malaysia and representatives of the local administration and business. The apple day was preceded by a press conference.
Participation in the Malaysian International Food & Beverage fair was very fruitful for the project. We will return to Malaysia in the autumn with a business mission to solidify the contacts established during the fair.